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FAQ
What
does your company do?
Why is that valuable?
What is “patent compliance”?
Is complying with third party
patent rights a big issue?
Why is your approach unique?
Why not just hire a law firm?
How is this different from
just conducting a patent search?
How can my company use your
products and services?
How do we integrate your research
into our operations?
What if we have questions
on the research?
How can you help our in-house
attorneys?
Does using your products or
services expose us to any liability?
How do you produce these reports?
What happens if more patents
dealing with my area of interest get issued?
What technology sectors do
you cover?
How do your subscription programs
work?
Do you disclose your client
list?
What if you do not currently
have a report or Focus Area that I’m interested in?
How do I get more information?
What does your company do?
We deliver tools that help companies cost-effectively and
efficiently avoid infringing third party patents. We produce
independent research – in the form of our proprietary
TechScreens? and PortfolioScape? reports – that proactively
identifies, analyzes, and explains patent issues for key technology
sectors. Companies use our TechScreens to screen designs for
patent issues and identify patent acquisition opportunities.
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Why is that valuable?
One of the greatest risks that technology companies face is
being successfully sued for patent infringement. The costs
for patent infringement are staggering. The average cost of
attorney fees and costs alone is over $2 million (with an
average of $1 million to $25 million at stake) and increases
to over $4 million with more than $25 million is at stake
(AIPLA Economic Survey 2003). According to the Journal of
Financial Economics, the market value of companies accused
of infringement drop an average of 3.1%. A successful suit
can destroy profit margins, eliminate bargaining power, divert
valuable resources, and distract executives from critical
tasks. With multi-million dollar patent infringement lawsuits
becoming a business reality, it is an absolute imperative
for companies to understand the patent landscape within which
they are expected to compete. Managers must be empowered to
efficiently identify potential threats and opportunities.
Engineers must be empowered to efficiently screen their designs
to avoid creating infringing products and services. However,
to date, there are no existing tools that empower executives
to cost-effectively comply with third party patent rights.
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What is “patent compliance”?
Patent compliance is one of the largest unmet operational
compliance issues in the technology world today. Complying
with third party patent rights requires instituting processes
within an organization that empower engineers to produce infringement-free
designs and enable executives to integrate patent threats
and opportunities into business strategy. Patent compliance
is made possible through the effective implementation of a
set of business processes that bridges the world of engineers,
executives, and attorneys. Great companies know not only what
the market wants but what they can, and cannot, do from a
patent perspective.
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Is complying with third party patent
rights a big issue?
Patent are powerful assets. They represent a large and constant
strategic threat to every technology business. It is an absolute
imperative for companies to understand the patent landscape
within which they are expected to compete. Even the most well
run companies have been hit with extraordinary damage awards.
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Why is your approach unique?
Conventionally, products and services are designed and then
reviewed by an attorney to determine whether they infringe
a patent. It is a long, expensive, and typically unfeasible
process. Our patent pending approach empowers engineers to
screen, in real-time, their designs to identify whether a
patent issue may exist. If they conclude an issue may exist,
an attorney is notified to specifically analyze the issue
and provide legal advice. Because our proprietary screens
avoid implicating the identity of any particular patent, we
are able to help engineers identify patent issues but not
expose the company to willful infringement liability. We also
package our patent portfolio analyses to educate executives
on general patent opportunities and threats.
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Why not just hire a law firm?
Attorneys are unable to rapidly and economically review complex
products and services in light of hundreds of applicable patents,
changing design specifications, and limited budgets. Any viable
solution requires massive amounts of technically skilled,
patent trained labor to proactively identify and review thousands
of patents related to various technologies, products, features,
and components. A single patent landscape analysis typically
takes hundreds of hours of a technically skilled, patent professional’s
time.
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How is this different from just conducting
a patent search?
Searching is just a small part of the much larger compliance
process. A patent search merely identifies a set of patents
that may be relevant based on a search string of classification
numbers or keywords. Searches conducted on a classification
basis do not yield all relevant patents. Searches conducted
using keywords may not be complete without a full understanding
of the product market that is being targeted. Once the searching
is complete, the patents must still be analyzed and then processed
to put them in a form that would allow engineers to proactively
screen designs for patent issues. This requires hundreds of
hours of a patent professional’s time and, under existing
service models, cannot be done quickly or affordably.
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How can my company use your products
and services?
PatentMetrix produces two complementary products: TechScreens?
and PortfolioScape?. IP counsel and technical teams use TechScreens?
to identify potential patent issues in technical designs.
Executives use PortfolioScape? to identify patent threats
and opportunities.
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How do we integrate your research
into our operations?
Members of your technical team are assigned specific TechScreens?
and use them to evaluate the design of a product. If the evaluation
indicates no issue exists, he/she signs off on it. If an issue
may exist, the employee contacts IP counsel who uses an attorney-eyes-only
guide to understand what patent claims are implicated. IP
counsel is then able to conduct a highly directed analysis
of the company’s technology relative to specific patents,
thereby successfully identifying critical issues without exposing
the company to any additional liability. This empowers engineers
while actively supporting the attorney’s role.
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Business managers use PortfolioScape? to
identify potentially acquirable patents held by institutions
or small companies and understand the relative patent position
of competitors. PortfolioScape? insight is generated from
the analytical foundation provided by TechScreens?. It delivers
a business-level view of the most critical patents and abstracts
two key pieces of knowledge for busy executives: 1) what companies
are well positioned and 2) what entities own valuable patents.
PortfolioScape? empowers the business manager to transform
patent threats—identified using TechScreens?—into
patent opportunities before corporate strategy is made public
and before the company incurs any real liability.
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What if we have questions on the
research?
Our products are supported by a full range of Advisory Services
and a customer support team. Our experienced patent professionals
help companies integrate TechScreens? into their operations,
and if needed, customize TechScreens? to address issues of
specific concern. With each Membership Package, we provide
consultation time and inquiry support to help define the terms
as used in the TechScreens?.
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How can you help our in-house attorneys?
We create a clean room environment for your engineers to identify
patent issues, so that the company’s attorneys can analyze
specific, well-defined issues. Our patent pending methodology
bridges the engineering and legal world. If the screen indicates
an issue may exist, the employee contacts corporate counsel.
Corporate counsel uses our TechScreen? Guide to understand
what patent claims were used to derive each screen. Armed
with that information, corporate counsel is then able to do
a highly directed analysis of the company’s technology
relative to specific patents, assess the risk, and make an
informed decision. We help attorneys do what they do best—conduct
focused, directed analyses to determine if a specific design
infringes a specific patent.
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Does using your products or services
expose us to any liability?
No. Your technical teams never receive any information that
puts them on notice of a specific patent or patent claim.
We do not introduce patent knowledge into the organization.
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How do you produce these reports?
With our offshore infrastructure, we dedicate large amounts
of manpower required to define technical areas and search
and analyze relevant patents. We do not rely on statistics
or questionable classification assumptions. On the contrary,
we focus on hiring and training individuals who possess a
combination of strong technical skills with the requisite
patent knowledge to determine what is, and is not, a potential
issue. Each search within a technology space is carefully
designed, and each patent is carefully reviewed to ensure
proper categorization and space coverage.
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What happens if more patents dealing
with my area of interest get issued?
Depending on the subscription package, you will periodically
receive updates to the TechScreens?. The updates will include
TechScreens covering any additional, relevant patents.
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What technology sectors do you cover?
In February 2004, we will begin publishing TechScreens? covering
various aspects of Wi-Fi (802.11) based communications. In
the future, we will publish reports covering Application Development,
Application Integration, Biomedical Devices, Data Mining,
Data Warehousing and Storage, Digital Media Distribution,
Enterprise Management, Enterprise Networking, Hardware Platforms,
Interactive Television, Internet Platforms, Nanotechnology,
Security & Privacy, Transaction Technologies, and Web
Services.
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How do your subscription programs work?
We offer Membership Package subscriptions tailored to client
needs. For a given Focus Area, a typical Membership Package
includes:
o 10-12 TechScreen? reports per year covering various features,
technologies, or components in one Focus Area.
• A PortfolioScape? report accompanying
each TechScreen? report.
• Senior Analyst briefings to
help executives understand the implications of our research.
• Customer support to clarify
questions on a TechScreen? or PortfolioScape? report.
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Do you disclose your client list?
We do not disclose our client list unless there is an express
written agreement between the client and Metrix Services,
Inc allowing us to do so.
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What if you do not currently have
a report or Focus Area that I’m interested in?
We are interested in knowing what your company needs. If you
have a report or Focus Areathat you are particularly interested
in, please contact us.
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How do I get more information?
Please e-mail us at info@patentmetrix.com.
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